Privacy Policy

Effective October 27, 2026

Who we are

Vimento is made by Lovecraft LLC, doing business as Vimento. If you have any questions about this policy or your information, email us at hello@vimentos.com.

What we collect

We collect the information needed to run your account, make your living photos, and ship your frame:

• Your account email address and name.
• The photos you upload and the living photos (short silent videos) we make from them.
• Order and shipping details, such as your mailing address, for frames you buy.
• Your email address, the one photo you choose and your marketing consent, when you try Vimento free, and your mobile number, if you choose to sign up for our texts. If you signed up for an earlier offer, your email address and, if you gave them, your phone number and marketing consent.
• How you use our website: the pages you visit, how long you spend on them, how far you scroll, which buttons you press, your type of device and browser, and, if you came from an ad or another website, which one. We collect this ourselves with random ID numbers stored in cookies. For these statistics we keep your IP address only in a scrambled form that we can't turn back into the address and that changes every day. When you sign up for a free try or an offer, we keep your IP address with that record, to prevent abuse and to show that you signed up.
• Recordings of how our free-try and order pages are used: taps, scrolling and what appears on the screen, but never what you type. We use them to find and fix problems. They stay on our own servers, are never shared or sold, and are deleted after 30 days. We don't make them if your browser sends Global Privacy Control or you have used our Do Not Sell or Share link.
• Your frame's WiFi network name and password, if you give it to us to help set up the frame. We delete this once the frame is built and ready.
• Diagnostics from your frame, such as whether it's online, its software version, and which living photos were marked "Loved."

Why we collect it

We use this information to:

• Create and run your account and let you sign in.
• Make your photos into living photos and deliver them to your frame.
• Process and ship your order, and handle returns or refunds.
• Set up your frame's WiFi connection, if you ask us to.
• Send you order updates, and marketing emails or texts if you've asked for them.
• Fix problems with your frame or account when you contact us.
• Understand how people use our website, so we can make it easier to use and tell which of our ads are worth running.

Who we share it with

We share information only with the companies that help us run Vimento, and only for the reasons below. We don't sell your information for money. Some laws call the advertising data we share with Meta a "sale" or "sharing", and you can opt out of it (see Your choices).

• Anthropic (Claude): looks at each uploaded photo and writes a description of it and of the motion for its living photo.
• fal.ai: runs the AI models that make the living photo: Google's Nano Banana 2 for the image and MiniMax's H3 for the video.
• MiniMax: its H3 model, which fal.ai runs for us, makes the video. MiniMax receives the photo and the image the video ends on for that.
• Google: makes the image our video starts from, with its Nano Banana 2 model, which fal.ai runs for us. Google receives the photo for that.
• Hostinger: hosts our website and handles our email.
• Twilio: delivers our text messages, if you sign up for them. Twilio receives your mobile number and the messages, only to deliver them.
• Stripe: processes your payment. We never see or store your card number. If you start a monthly plan, Stripe keeps your payment method so it can charge the plan each month. We also tell Stripe a random ID for your visit and which ad you came from, so we can connect an order to the ad that led to it.
• Meta (Facebook and Instagram), when we advertise there: Meta's pixel on our public pages, and our server, tell Meta when someone views our pages, signs up for our offer, starts checking out, buys, or adds their first photo. That can include your IP address, your browser details, Meta's own cookie IDs, and your email address, name and shipping city, state and ZIP code, which we scramble (hash) before sending. We never send Meta your phone number. Meta uses this to measure our ads and show them to people likely to be interested. This counts as "sharing" for cross-context behavioral advertising under California law, and you can opt out (see Your choices). We never send Meta your photos, living photos or anything about them. Meta handles this information under its own Privacy Policy, and you can control ads based on it in your Facebook ad preferences. We never put Meta's pixel on sign-in pages, on pages that show your photos or living photos, or on links that open them.
• Microsoft Clarity, when we use it: records how people use our public pages (the home page, the order page and our policies), such as clicks and scrolling, so we can find what's confusing. It hides what you type, and it is never used on your account pages or anywhere your photos appear. Microsoft collects this through its own cookies and code; see the Microsoft Privacy Statement.

How your photos are processed by AI

When you upload a photo, we send it to these companies, only to make its living photo:

• Anthropic (USA) looks at the photo and writes the instructions for its motion. It does not use your photo to train its AI, and it deletes it within 30 days.
• fal.ai (Features & Labels Inc., USA) runs the image and video models for us. We ask it not to store our requests, and to delete the image and video files it makes within 1 day.
• Google (USA), through fal.ai, makes the image the video ends on, with its Nano Banana 2 model. Google does not use it to train its AI and may keep it for up to 55 days to check for abuse.
• MiniMax, through fal.ai, makes the video with its H3 model. MiniMax's processing may take place outside the United States.

We do not use your photos to train any AI model.

Before we make a living photo, our own software checks how big the faces in the photo are, because very small faces don't come out well. It runs on our own computer. It finds where faces are in the photo and measures their height in pixels. It does not map facial features, create a faceprint, or compare faces with anyone. It keeps only the number of faces and their size in pixels, with the photo's record, and deletes them when you delete the photo. We do not use facial recognition on your photos, and we don't create or store any face templates or other biometric identifiers.

We know many of these photos show children and elderly family members. Only the account holder who uploads a photo, or a family member they've invited, can add photos to a frame.

Family members and the "Love it" button

An account owner can invite family members to add their own photos to a frame. When someone presses "Love it" on the frame for a particular living photo, we email the person who uploaded that photo to let them know. If you share a living photo, anyone with that link can watch it until you delete the living photo.

Children

Vimento accounts are for adults 18 and older. Our service is not directed to children under 13, and we do not knowingly collect account information from anyone under 13. Photos of children may appear in the family photos you upload — that's expected and fine, but the account itself must belong to an adult.

How long we keep your information

We keep your photos and living photos until you delete them or close your account. If you start a free try and don't confirm your email, we delete that photo within 7 days. We keep your account and order information for as long as your account is active, and afterward as needed for our records, such as tax and accounting purposes.

To delete individual photos or living photos, use the delete option in your account. To close your account and delete your data, or for anything else, email hello@vimentos.com and we'll take care of it.

Security

We take reasonable steps to protect your information, including sign-in links that work once and expire, and secure connections to our website. No system is perfectly secure, but we work to keep your information safe.

Your rights

You can ask us to access, correct, or delete your personal information at any time by emailing hello@vimentos.com.

Wherever you live in the US, you can ask us to access, correct, delete or get a copy of your personal information, and to opt out of targeted advertising and any "sale", by emailing hello@vimentos.com or using the link below. We answer within 45 days. If we say no, you can appeal by replying to our answer, and we reply within 60 days. Lovecraft LLC is responsible for your information.

If you live in California, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete it, the right to correct it, and the right to opt out of its sale or sharing. We do not sell your personal information for money. When we advertise on Facebook and Instagram, we do share some of it with Meta for advertising, as described above, and you can opt out of that at any time.

Your choices: Do Not Sell or Share

To stop us sharing your information for advertising, use Do Not Sell or Share My Personal Information (the link is also at the bottom of every page). On that browser we then stop loading Meta's pixel and Microsoft Clarity, and our server stops sending Meta anything about your visits, sign-ups or orders.

We also honor the Global Privacy Control signal. If your browser or a privacy extension sends it, we treat that browser as opted out automatically, with no need to click anything.

Your choice is remembered with a cookie on that browser, so please opt out again if you clear your cookies or use another device, or email hello@vimentos.com and we'll opt out your account for you. We keep counting visits to our own website either way, but that information stays with us.

Marketing emails and texts

If you try Vimento free, sign up for an offer or otherwise opt in, we may send you marketing emails or texts. Every marketing email has an unsubscribe link and our postal address. You can opt out anytime by clicking "unsubscribe" in an email, replying "STOP" to a text, or emailing hello@vimentos.com. We'll still send you emails about your orders and account even if you opt out of marketing.

Text messages. We text you only if you tick the box "Text me Vimento offers" and give your mobile number; we keep the number, the time and the exact wording you agreed to. We do not sell, rent or share your mobile number or your text-message opt-in and consent with third parties or affiliates for their marketing or promotional purposes. We share them only with the service provider that delivers our texts (Twilio), and only to send them. Message frequency, costs and how to stop are in our SMS Terms.

Cookies

We use a few small cookies of our own: one keeps you signed in to your account, two hold random ID numbers for our own visit counting (one for your browser, kept for a year, and one for a single visit, which ends after 30 minutes without activity), and one remembers if you opted out of sharing. If you make a free living photo, one more cookie (vm_try) lets this browser show it to you again, for 90 days. If you came through one of our offers, one (vm_lead) remembers which offer is yours, for 90 days. These aren't shared with anyone.

When we advertise on Facebook and Instagram, Meta's pixel also sets its own cookies (named _fbp and _fbc) so Meta can connect a visit to an ad. When we use Microsoft Clarity, it sets its own cookies to group the pages of one visit. Neither is used if you've opted out or your browser sends Global Privacy Control. You can also block or delete cookies in your browser settings; the site still works, though you'll need to sign in again.

Do Not Track: our site does not respond to browser Do Not Track signals, because there is no common standard for them. We do honor Global Privacy Control, as described above. When we advertise, Meta and (if we use it) Microsoft may collect information about your visits to our site and other sites over time, as described in this policy.

Changes to this policy

If we make meaningful changes to this policy, we'll update the effective date at the top and, where appropriate, let you know.

Contact us

Questions about this policy or your information? Email us at hello@vimentos.com.